New Zealand has now been in lockdown for a week and we’ve all been busy preparing to do things differently in many respects. Most of us are working from home (WFH the new 2020 acronym), mitigating the family requirements fully blended with work responsibilities, and trying not to freak out about how we all ended up here in such a short time. Seriously, what the heck just happened?
Like many businesses, we’ve had to close the office doors, however, for the Hot Leads team it remains business as usual, now from the safety of our homes. Whilst we can’t meet face-to-face, we are available for video meetings, emails and phone calls. We will continue to deliver and maintain the best service possible and welcome our valued clients to communicate with us in their usual way.
This is a time we have not experienced before and we are facing our own unique challenges, but Kiwis are resourceful by nature – tap into your can-do and make the best of the now.
A good time for housekeeping.
When I say housekeeping, screw the vacuuming. Like everything, this too shall pass. How can you make the most of this time? There’s no time like the present to get your customer or prospect lists up to date and squeaky clean. You’d be surprised at how many out-of-date, poorly formatted databases we see. The quickest way to pour your marketing funds down the drain, is to send your message to the wrong people, phone numbers, email or mailing addresses. Check out our blog on database cleansing and feel free to give me a call if you need assistance.
When the going gets tough, the tough reinvent!
If your business is struggling – don’t give up.
Get your creative juices flowing and think outside the square.
How can your business adapt to meet today’s market, which is so different from the market only a few weeks ago?
If you need to, and can, reinvent the wheel of how/what/where/when you do business. Go for it!
A diamond is just a chunk of coal that did well under pressure.
Keep pushing through with initiatives that work for your business. Communicate with customers, look for new business, realise opportunities that lie within new and existing relationships. Don’t fall into the wonky pipeline trap – when we come out the other side, will you have a strong sales pipeline, or will you be starting from ground zero? Starting from ground zero will only extend the struggle. Be strong. Be ready to fly through the clouds and swoop to close business you have nurtured or developed because you didn’t bury your head in the sand when things were tough.
How can we help?
If you need to deliver a message, be it the same or a different pitch, feel free to give us a call to discuss working through your plan.
We are a team of Kiwi professionals who are highly adaptive and have the skills to support your business, so if you need to think outside the square, we can too – just let us know your requirements and we’ll get through this together.
Remember that the rainbow, comes after the rain.
While these are challenging times for all New Zealanders, as well as for people around the world, with care, kindness and compassion we will prevail.
Lastly, a huge thank you to all those frontline people who, in many cases, are putting themselves at risk to make us and our families and friends safer.
Stay safe, stay strong, take care and keep in touch.
Lisa and the Hot Leaders