Overview
Company – Tyre Shop Online
Industry – Automotive
Challenge – Expanding their fitter network and increasing sales efficiency
Solution – Hot Leads telemarketing services
Background
In 2020, Priscila and Ross took a bold step by purchasing Tyre Shop Online. This marked Priscila’s first business venture, while Ross brought 25 years of experience. Despite their strengths – Priscila in communication and marketing, and Ross with business acumen – they faced challenges in sales.
Challenges
Sales expertise
Priscila and Ross struggled with expanding their network, facing frequent rejections when contacting fitters. “We were getting ten out of ten ‘nos’ when calling fitters,” Priscila explained. Realising that they needed expert help, they turned to professional support.
Time constraints
The duo spent excessive time on unsuccessful calls and realised they needed a solution to reclaim their time and focus on growth.
Growth needs
Amid a challenging economic climate, they aimed to grow by expanding their fitter network.
Solution
In their search for sales expertise, Tyre Shop Online discovered Hot Leads. Impressed by their team’s confidence and previous success, they entrusted Hot Leads to manage their telemarketing efforts. Their services included:
Targeted campaigns – custom outreach to selected companies.
Efficient processes – an easy online form for interested fitters.
Consistent communication – with transparency throughout the campaign, including when obstacles arose.
Implementation
We sat down with the owners to ask them about their experience with Hot Leads. They shared how Hot Leads efficiently managed the outreach, allowing them to focus on their core strengths. This partnership marked their third or fourth collaboration with Hot Leads, highlighting its effectiveness.
Results
Time savings
Ross noted the significant time saved, which allowed them to concentrate on growing their business.
Increased sales
With more fitters onboard, they offered more options to customers, boosting sales.
Metrics
One-third of contacted fitters returned as warm leads, demonstrating a high conversion rate. Not only that but the quality of the leads was great, so there were plenty of fitters for the pair to choose from.
Client impressions
The professionalism and excellent communication from Hot Leads stood out. Priscila felt involved every step of the way, building trust and ensuring smooth operations. The quality and volume of leads were impressive, exceeding expectations.
Conclusion
Tyre Shop Online’s partnership with Hot Leads transformed their sales approach, saving time and driving growth. With impressive lead conversion and ongoing satisfaction, Tyre Shop Online wholeheartedly recommends Hot Leads to other businesses seeking expansion.
When we asked Priscila what she would tell other businesses about us she said, “We are very happy with Hot Leads’ service. You won’t regret working with these guys.” Then she added, “in fact, we already recommend you to others.”
