Hot Leads is always on the lookout for innovative ways to help businesses engage prospects and convert them into qualified leads. Our latest tool? Quizzes.
We recently launched a campaign using our sister site, involveme.co.nz that combines a fun quiz with a prize draw – supporting four amazing rescue helicopters in the process. The results have been impressive:
- High engagement
- Easy opt-ins
- Great data on potential leads.
Why quizzes work
Quizzes are interactive, easy to share, and feel less like a sales pitch. They give your audience value upfront – whether it’s testing their knowledge, solving a problem, or entering a draw. In return, you get:
- Contact details
- Insights into what they need or want
- A warmer lead who has already interacted with your brand.
A real-world example
We used involveme.co.nz to create a custom quiz for our rescue helicopter campaign. People answer a few quick questions and go into the draw to win a $250 prize that is relevant to the target audience and quiz content. The format has been a hit, especially when promoted via Facebook ads. This allows us to capture leads for email marketing and telemarketing purposes for our clients.
A bit curious?
Whether you’re in IT, fundraising, real estate, or something else – quizzes can be tailored to your niche. Let’s chat about how we can build one that fits your business and lead generation goals.
1800 623 311 or +6421 797 919 or book a time to discuss your specific lead generation goals.
