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Meet John. He wants to do a telemarketing campaign. He’s never done one before; he’s not even sure if it’s going to work. But he wants to do it right now, and most definitely on the cheap. So, he’s going to organise it himself. Let’s…

We are the best paying lead generation company in New Zealand. Our clients have high expectations of us, so naturally, we have equally high expectations of our people. It will come as no surprise that we’re super picky about who joins our…

I know I blogged on this just a few weeks ago, but seriously, given the time of the year this is a topic worth revisiting. The New Year period can be sluggish and stressful for many businesses. Staff holidays and shutdown time can take…

We’ve all seen it happen. Your best friend is newly single, and they embark on all sorts of knee-jerk strategies to quickly find a new beau. And we see businesses do it all the time too. They run a short-term lead gen campaign to find an…

We get it. It’s tempting to bring your lead generation activities under the one in-house umbrella to help drive down expenses and maintain control. But before you race out and start recruiting, there are two things you should consider: 1.…

As a sales, marketing and lead generation professional, I’ve learned that there are three golden rules to gaining qualified leads and creating a reliable sales pipeline. And they all relate to data. WHO is the relevant decision maker?…

We know that ‘telemarketing’ has a bad rep. It conjures up visions of tightly-packed call centres with clinically symmetrical desks, and perfectly aligned dividers. It makes you think of automated dialling systems, and transient individuals…

The more, the better There’s the ‘as many as possible’ crowd, who value quantity over quality. We’re talking 100-120 calls per day. And sure, that works, in its own way. But it’s hard work, and apart from a very few exceptional…

It’s only October, and frighteningly, I’ve spotted Christmas decorations and advertising going up already. I call this the ‘Christmas creep,' as the season seems to start earlier every year. For many retailers, Christmas shopping accounts…