Netbyte

Netbyte is the original digital agency, and pioneers of website development and masters of online strategy since 1995. Twenty years on, they still believe that your website should be the centre of your marketing efforts. Their focus is firmly on helping their clients connect with customers and prospects, and essentially “Transforming Business Relationships®”.

Problem

Like most businesses, the back-end relies on the front-end providing a consistent stream of new projects. Apart from building great websites, Netbyte knew that when given the opportunity to pitch for a project or new client, 9 times out of 10 they would win. Their problem was a ‘wonky’ sales pipeline, which suffered peaks and troughs because their hands-on BDM and Director would simply run out of time to work on lead generation. They needed an outsourced partner, one who could professionally represent the business, knew their stuff and would roll up their sleeves and bring in the opportunities Netbyte knew they could win.

Enter Hot Leads

From the outset, the team at Netbyte was impressed with how well Lisa Baker, Director of Hot Leads, understood the sales and business process. Importantly, her consultants were all experienced sales professionals with a thorough understanding of New Zealand’s geographic and business landscape. “Lisa outlined clearly what we needed to do, by way of a trial campaign, and what we could expect to gain upon its conclusion,” says Scott. “By the end of the trial, we had stats which confirmed that telemarketing with Hot Leads would provide us with a stream of qualified appointments. Getting in front of a prospect was the hard part for us, but once there, we were away and highly successful in winning business and delivering the project.”

No more wonky sales pipeline

Hot Leads have now become an integral part of Netbyte’s marketing strategy, running regular campaigns to provide the company with regular appointments with promising prospects.

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Parnell Inc

Parnell Inc. is an Incorporated Society whose activities are funded, via a partnership programme with Auckland City Council, by commercial ratepayers within Parnell Inc.’s boundary area. Their objective is to be the collective voice of Parnell and a strong advocate for business in the area, with an overall aim of fostering economic success.

Project

Parnell Inc. had a representation of businesses and landlords down the main street. Their project was to expand the boundary to include all businesses and landlords in the wider Parnell community to form one Parnell business precinct. A successful outcome would give the Society the opportunity to harness the collective expertise of all the businesses in Parnell, and represent the precinct regarding advocacy and policy issues. It would also enable the Society to refine the Parnell brand and brand experience, unify the area, and transform how they expressed the unique Parnell business identity.

Outsourced partner selection

The Society’s marketing and voting process had rigid timelines. They had an extensive database of businesses and landlords to follow-up, confirm receipt of their voting pack and encourage participation by casting their vote. However, the Society’s internal resources were limited.

The Society was extremely nervous about outsourcing the calling part of this process. They required a partner who completely understood their campaign objectives, as well as being able to provide reporting and total visibility on the current status of calls while working seamlessly between the Society’s office and Election Services. Furthermore, it was important that the calls made were by professionals who also knew the geographic landscape of the proposed expansion area.

Enter Hot Leads

After engaging with Lisa Baker, Director of Hot Leads, the Society felt confident that her company would deliver the campaign in an in-depth and professional manner. They especially liked the fact that her all of her consultants had both local knowledge and business experience. Best of all, the Hot Leads team understood the importance of the success of the campaign and had a thorough grasp of the intricacies of the information that needed to be delivered.

“At all times during the campaign we felt completely in the loop – for us it was like we’d added another internal team who hit the ground running” said Cheryl Adamson, General Manager of Parnell Inc. “Hot Leads were completely professional, as well as being extremely flexible and available at any time for a discussion. Likewise, information on the status of contacts on our database was always current and at hand if we needed to enquire.”

A fantastic result!

The Parnell Inc. campaign delivered a ballot count of 75.08% YES vote to expand the boundary, which was an outstanding result. They also received very positive feedback from the business community, complimenting them on a well-run campaign. “Hot Leads were an integral part of this process,” said Cheryl, “and we were pleased we selected them to partner with us for this important project.”

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