Entries by Lisa Barker

United Flower Growers

Keen to build the first complete and up-to-date database of NZ flower growers, UFG decided to invest in telemarketing to enrich the information in their CRM (customer relationship management) system.

Master Plumbers

Master Plumbers purchased a contact list of plumbing company owners in New Zealand. At first, they considered working through the names themselves to identify prospects. But soon realised that their resources were limited, and the process would be too slow.

Following the suggestion of a business partner, Greg Wallace, Chief Executive for Master Plumbers, approached Hot Leads.

Taupo District Chamber of Commerce

Not only did Hot Leads help the Chamber deliver a great event turnout, but over the course of the project they cleansed and expanded the membership contacts database. “They effectively extended our network,” says Catie.

MB Security

MBS started off by asking Hot Leads to design and execute a test campaign in selected South Auckland suburbs. The strategy worked on having in-depth conversations with business owners about their existing security technology and monitoring. Mark was run off his feet attending appointments the test campaign set up for him.

The Cerebral Palsy Society of New Zealand

Telemarketing proved to be the Society’s most successful tactic for gaining support from the corporate sector and generated the highest rate of return. Impressed with the outcome, the Society commissioned Hot Leads to continue their good work on a larger scale.

Netbyte

From the outset, the team at Netbyte was impressed with how well Lisa Baker, Director of Hot Leads, understood the sales and business process. Importantly, her consultants were all experienced sales professionals with a thorough understanding of New Zealand’s geographic and business landscape.

Parnell Inc

The Society’s marketing and voting process had rigid timelines. They had an extensive database of businesses and landlords to follow-up, confirm receipt of their voting pack and encourage participation by casting their vote. However, the Society’s internal resources were limited.

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Helping the not-for-profit sector keep their ROI in the pink!

We recently had a chance to help New Zealand’s Breast Cancer Awareness Foundation. Like most NFPs, they need to be sure every marketing initiative is targeted and cost effective. In the end, one in every four organisations that registered for Pink for a Day came from the people we called.

So, how’s that real estate pipeline looking? Hot, or not?

We ran two 40-hour Team Davis campaigns, generated 27 qualified appointments, and identified a significant number of ‘warm’ leads for Team Davis to nurture and as Steve said, we grew their marketing list. Shows you the importance of a hot pipeline!