Parnell Inc. is an Incorporated Society whose activities are funded, via a partnership programme with Auckland City Council, by commercial ratepayers within Parnell Inc.’s boundary area. Their objective is to be the collective voice of Parnell and a strong advocate for business in the area, with an overall aim of fostering economic success. Project Parnell […]
We’ve just published our first Hot Leads ‘Essential Guide’ to Lead Generation. It’s packed full of practical, step-by-step ‘need to know’ stuff that you well…need to know, to run a telemarketing campaign that will seriously boost your sales pipeline. As written by the experts (that’s us). Why do you need to read up on telemarketing? Isn’t […]
We do a lot of work in the not-for-profit (NFP) sector. And while all our clients are important to us, I must admit that helping others ‘do good’ gives us a big case of the warm fuzzies. There are countless businesses and organisations doing wonderful work in New Zealand, so trying to catch the attention […]
Having a great pipeline of properties is the lifeblood of any successful real estate business. Of any business, really. I repeatedly hear of property agents taking a passive approach to building their sales pipelines and wondering why they aren’t doing as well as others. They try everything (including passive tactics like social media, Google AdWords […]
Let’s face it, as a business owner you probably don’t place as much value on your data as you think. Just take a look at your accounting system, vs. your sales system, vs. your marketing system. Yep, your sales team want to make sales. But they aren’t worried about updating the bill payer. Your accountant just wants the books […]
I know. It seems a bit odd for me to be warning you about getting the most out of your prospect list, especially as that’s what I’m always telling you to do! However, that’s exactly the problem one of our clients recently had after engaging us to generate leads for their sales team. Keen to […]
We’ve all been there. You generate lots of hype about your event, and everything for the big day has been well organised. But all you end up with is a big space with lots of empty chairs, and piles of uncollected registrant name tags. It’s not a good look for attendees, and it certainly doesn’t feel […]
One of the most short-sighted things you can do in business is to rest on your laurels once you’ve completed a successful sales campaign. And it’s also a waste of the time, money and effort you’ve invested in getting that far. Rather than making a cold start each time you get worried about sales revenue, […]
Lead gen 101: Your must-have marketing checklist! Ok, you’re ready to run your first lead generation campaign. You’ve got a targeted and accurate database, a compelling offer and a convincing script. And of course, it goes without saying that you have a professional lead gen team to make the calls, then nurture your pipeline. But […]
You’re busy. But when your phone rings you answer cheerfully (as the effects of the recent holiday haven’t worn off yet). Then it happens. ‘Hi ! This is Jane Doe from ABC Ltd, and I’m part of the Super-Duper Saving Team. Would you like to get the best price every time you shop, without having […]
We specialise in telemarketing & telesales, CRM & admin support, database acquisition. Our services include market research, sales promotions, appointment setting and customer surveys. To see how we can help you with more leads, read more…