Entries by Lisa Barker

Dishing the dirt on unclean data

Lead generation is our business, so we see a lot of data. And sadly, we spend a disproportionate amount of our time correcting that data before we can get on with contacting with your prospects.

Event full or half full: your guide to generating RSVPs

We’ve all been there. You generate lots of hype about your event, and everything for the big day has been well organised. But all you end up with is a big space with lots of empty chairs, and piles of uncollected registrant name tags.

It’s not a good look for attendees, and it certainly doesn’t feel good as the event organiser. So, how did you get there?

So, you’ve done one successful lead gen campaign. That’s no excuse to relax!

One of the most short-sighted things you can do in business is to rest on your laurels once you’ve completed a successful sales campaign. And it’s also a waste of the time, money and effort you’ve invested in getting that far. Rather than making a cold start each time you get worried about sales revenue, it’s easier to build on the momentum you’ve already achieved.

Lead gen 101: Your must-have marketing checklist!

Ok, you’re ready to run your first lead generation campaign. You’ve got a targeted and accurate database, a compelling offer and a convincing script. And of course, it goes without saying that you have a professional lead gen team to make the calls, then nurture your pipeline.

But you feel like there’s something missing.

You’re right, there is. Check out our list.