Entries by Lisa Barker

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How to terrify your salespeople in 1 easy step

Saying these two words will strike fear into the hearts of most salespeople: Cold. Calling. I recently saw this tongue-in-cheek comment in another blog: What do you call a salesperson who will not cold call?  An account executive. To be fair, we’re not all created equal. By nature, we are extroverts or introverts, or we fall […]